Why Web Development And Web Design Are Important
Your website is one of the first things your customers will see. Read on to learn why web development and design are important for your business.
Why are web development and design important for your business? You may already have a word-of-mouth strategy. Or you may use a simple web design that just includes your logo and phone number.
Even if a business is good, if you’re not focusing on your web presence, you’re missing out on a big opportunity to build your customer base. After all, people love to buy online.
For most companies, the website is the most important element of the business’s communications strategy.
And for good reason–it’s a worthy investment. Read on to discover what web development and design could do for your brand.
Build and Solidify Your Brand
So you have a logo, a color scheme, and a mission statement–now how are people supposed to find it?
Creating a well-designed website introduces your brand to the online market and a much wider range of customers. Your website then becomes a part of how your business is marketed to the world.
You can then control how your business is represented online with effective development and design.
This is a great way to solidify what makes your business unique. Consistent branding across your marketing materials, including your website, makes your brand recognizable.
According to Forbes, using the same photos and logos throughout your marketing materials is one key to better brand recognition. Take advantage of this opportunity to introduce your brand to the online market and help web users get familiar with your brand.
Of course, you can have solid branding on your site without getting any traction. How can you get customers to find your site?
That’s where Search Engine Optimization, or SEO, comes in. Getting your site to rank at the top of Google searches is a great way to get new customers.
Google’s new search engine algorithm emphasizes user-friendliness. That means web development and design are essential to your SEO strategy since a well-designed site is one that is easy to use.
Not only will this help with your site’s SEO, it will also make it easier for new clients to navigate your site. This will prevent them from getting frustrated and looking elsewhere.
Web Development and Design Builds Trust
Would you rather buy a product from a company that has pop-ups on their website, or one that doesn’t?
User friendliness doesn’t just help with your site’s SEO–it also helps you build trust with your clientele.
Customers will trust you if you have a good website: in fact, when building trust online, design is more important than content. Hard-to-read text, a boring layout, too many images, popups, slow loading, and errors like stray HTML code could jeopardize potential customers’ trust in your brand.
A business with a well-developed website looks more professional and that means a lot to users.
Market Your Product
Once you’ve gotten web users to find your site online and have trust in the company, you want them to actually buy the product.
A prettier website will attract more visitors, but it also does wonders to make your content stand out.
65% of people are visual learners. So while your web content is what educates new clients, the visual aspects of the site need to complement the information in order for you to convert users to new customers.
When your development and design is effective, with easy navigation, a sleek design, and powerful colors, then customers will be more at ease with learning more about your product.
Remember, your website will usually be the first thing your customers see when they find out about your business, and it will be representing you 24/7. Take advantage of the opportunity to reel in new clients with effective web development and design.
Need to spruce up your site? We can help. Learn more about our web design solutions.