5 Web Design Trends That Are Big In 2017
Web design trends are a constantly evolving entity and it’s vitally important to keep up with the latest industry trends. Continue reading to find out what the 5 biggest web design trends are in 2017:
If you compare the past few years, you’ll notice how the web design industry has had to constantly evolve to keep up with the ever changing web design trends of the internet. This year was no different.
Overall web design trends change to keep up with fast changing development techniques and the latest technology to ensure people still relate to it. New tools and techniques are being introduced all the time to improve the overall experience of the website user.
People buy things online because, ultimately, they find it a lot quicker and much more convenient. To ensure your website offers an engaging interface that encourages your site visitors to become your customer, it’s important to adopt these changes and keep up to date with the latest web design trends.
So what’s new for 2017?
Read on to find out!
1. The Changing Web Design Trends and Photos
You can’t go wrong with using media when it comes to successful web design. Images play a major role in improving the overall user experience and help to maintain the attention of the potential customer. However, over the last 12 months there’s definitely been a shift in that trend as stock photos are becoming a thing of past. More and more websites are using personal photography to make their pages more interesting and engaging to their customers. Some websites actually prefer not to use an image at all instead of using stock photos.
In short, using photography as a means of promoting the brand in a picture, also helps to build trust with the customer. People relate to images of real people as opposed to a cheesy and contrived image of the perfectly airbrushed model.
2. Large format Typography
Successful web designers understand consumer psychology. Well crafted large typography actually acts as an eye catching call to action for the user? It’s a great way to grab a potential customers’ attention and lead them to where they want to go, or where you want them to go. As obvious as it may seem, typography is often overlooked by inexperienced designers and site bounce rates can be seriously affected. Well set and well presented large format typography is also a great way to get your unique selling points across to any potential customers, quickly and efficiently.
This one simple trend can greatly enhance the experience for users and help a website to succeed. It’s not necessary to use this approach for all websites pages but ensuring your home page and main landing pages employ this technique can make the difference between a visitor hitting the back button or the buy now button.
3. Using the Right Colors
The psychology of colours is a very useful web design trend. Colours can have a huge impact on us and our psychology based on our experiences, personal preferences, cultural differences, upbringing, emotions, context, etc. Did you know that the colour red can produce the feeling of hunger. Now think about how many fast food logos use the colour red, KFC, Wimpy, Pizza Hut, Burger King, Dominoes etc.
Therefore, it’s vitally important to choose the right colours for your website to set the tone and improve conversion rates. The Pantone color theme of the year is ‘greenery’. Obviously that doesn’t mean that every website designed or redesigned this year should be green, but ‘greenery’ can be used as inspiration.
4. Don’t Miss Out on Cinemagraphs
A cinemagraph is really an animated GIF that has been produced from a video. Animate gifs have been around for a long time but cinemagraphs have taken simple animations to a whole new level.
A subtle and well crafted cinemagraph can be a thing of real beauty and add a sprinkle of magic to a static image. Picking the right elements of the image to animate and ensuring a smooth loop that doesn’t get stuck are the key components to success. Moving visuals aren’t just attractive but engaging too! They can be used to convey important marketing messages and are a great way to increase conversions.
5. Modular Designing
Modular design is the technique of using a grid to organize and manage content where each of the elements of the design fit into modules in rectangular patterns. Modular design isn’t a new technique and was originally used by newspaper designers as a way of organising the content of a page.
Used effectively, it can be a great way to quickly create attractive and clean websites that offer a sense of logical order to the eye.
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