Considering a re-design of your existing website? Then some of the questions you need to ask yourself are:

 

1. Does my site design look worse than that of my competitors?

2. Is my website user-friendly and easy to navigate?

3. Does my website display correctly in all major browsers?

4. Are my visitors satisfied when visiting my site?

5. Does my website comply to current web standards?

6. Has my original 3 page website become a behemoth? Do I need help maintaining it?

7. Does my site do what I originally wanted it to do? And if it does, then do I still want it to do that?

Answering these questions can help you decide whether your site needs a small update or a complete overhaul.

These days, thanks to Open Source applications, a content management system is an affordable option for many small to medium sized companies. The long term cost saving of updating your website in-house can be invaluable to your business. There's no need to pay on-going agency fees and updates are carried out exactly when and how you wish.

Here are our five tips to keep in mind when planning your redesign.

1. Simplicity.

In terms of user experience, functionality and design, it’s hard to go wrong with a clean and simple site.

2. Know your audience.

Use free applications such as Google Analytics to see where your visitors are coming from, what browsers they are using and what pages they visit.

This can help you to figure out exactly what they want.

3. Who are you?

If a visitor can’t quickly figure out what your site is about, there's a good possibility you’ll lose them immediately.

4. Be usable.

Don’t confuse or annoy users by trying to be so different that you create a website that is unusable.

5. Trendy has a shelf life.

Good design is timeless and shouldn't depend upon the latest fonts or swirls to prop it up. Designs that are cutting edge now, go out of date very quickly.


Back to news page »