1. Content is king

If your pages are just a string of disjointed clunky keyword phrases you will drive away any visitors your site receives. Always Wirte for humans, not search bots. Your content will not be read or shared and any superficial search engine results you initially achieve will be short lived. There is no substitute for high-quality, well-written, useful information.

2. There is no ideal word count for a blog

There's a common myth stating that there should be a 450-word threshold for blogs. Unless a post is at least 450 words, it won't be picked up by the search engines. This is just plain Wrong! Blogs should be as long as the content requires, no more and no less. Rambling on to get to a certain word count risks losing your readers for ever. This is also true if you abbreviate a subject to the point that the post is useless. For SEO purposes, blogs should have substantive content (see #1) and contain at least one or two strategically-placed keywords.

3. Choosing the right keywords

Choosing the right keywords can be painless or extremely tricky depending upon the scenario. You want to avoid the generic ones since it is going to be extremely difficult to optimize for them. Try to pick keywords that are just as specific as they need to be. For example if you are a freelancer based in Melbourne, your optimal keywords would be freelancer Melbourne or web development services Melbourne. Going for the generic freelancer or web development keywords isn’t going to do you any good.

Research your keywords. Know which ones are probably going to be searched for most and go from there.

4. Links matter

When creating links, try to stay away from the generic read me text or click here. It’s not very SEO friendly. Try to include a part of the child link’s title to the anchor text itself. This is not as hard as it sounds. For example, instead of using read more, use read more about seo. It doesn’t take that much time to change but yields a lot of SEO benefits.

While linking to pages on your site, try to make the anchor text as focused as possible. Portfolio is a better candidate than What I’ve Done. The latter sounds more catchy but the former represents better SEO.

5. Social media

whether you like it, love it, or hate it, social media has become a major player in the world of SE so make sure you upload your content to at least one social media plarform.

Lead generation, status, referrals, recognition are just some of the dividends you'll reap if you participate in the conversation!

Remember the golden rule of social media: give 80‰ away freely for every 20‰ of shameless self-promotion.

Mode Nine don't promise to get you to the top of Google's rankings but we do ensure your site is search engine friendly and can advise you on cost effective ways of driving targeted traffic to your site.

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